Upfit LLC Privacy Policy
Last updated: December 5, 2025
Upfit LLC (“Upfit,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our websites, use our services, or otherwise interact with us.
By using our services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please discontinue use of our services.
1. Who We Are & How to Contact Us
Business Name: Upfit LLC
Address: 3601 N University Ave #150, Provo, UT 84604
Phone: 801-900-4-FIT (4348)
Email: Team@UpFitLife.com
If you have any questions or requests about this Privacy Policy or your personal information, you can contact us at the email or mailing address above.
2. Scope of This Policy
This Privacy Policy applies to:
- Our websites and any online properties that link to this Policy
- SMS/text communications, email communications, and phone calls
- In-person interactions at our location(s)
- Any other services that link or refer to this Policy
This Policy does not apply to third-party websites, apps, or services that we do not control, even if they are linked from our site or used in connection with our services.
3. Information We Collect
The types of information we collect depend on how you interact with us.
3.1 Information You Provide Directly
We may collect information you provide when you:
- Fill out forms on our website
- Schedule or purchase training or coaching sessions
- Create an account or profile (if applicable)
- Call, text, or email us
- Participate in events, surveys, or promotions
- Visit us in person
This may include:
- Contact Information
- Name
- Email address
- Phone number (including mobile number for calls/texts)
- Mailing address
- Account & Booking Information
- Username or account details (if applicable)
- Appointment dates, times, and preferences
- Training and coaching history
- Payment & Billing Information
- Payment card details (processed by our payment processor)
- Billing address
- Transaction history
- Health, Fitness, & Lifestyle Information (You Choose to Share)
- Fitness goals, training preferences
- Injuries, limitations, or medical conditions relevant to exercise
- Health and lifestyle habits that you voluntarily provide
- Communication Content
- Messages, emails, and text conversations with our team
- Feedback, testimonials, survey responses
- Other Information You Choose to Provide
- Social media handles
- Photos or videos you share with us or authorize us to use
3.2 Information Collected Automatically
When you use our websites or digital services, we may automatically collect:
- Device & Usage Information
- IP address
- Browser type and version
- Device type, operating system
- Pages you visit, time spent on pages, referring/exit pages
- Clickstream and interaction data
- Cookies & Similar Technologies
We may use cookies, pixels, and similar technologies to:- Remember your preferences
- Understand how our site is used
- Improve performance and user experience
- Support analytics and marketing
You can usually set your browser to refuse some or all cookies or to alert you when cookies are being set. If you disable cookies, some features of our website may not function properly.
3.3 Information from Third Parties
We may receive information about you from:
- Service providers (e.g., scheduling platforms, payment processors, analytics providers)
- Marketing and advertising partners
- Social media platforms if you interact with our content or contact us through their services
The information we receive from third parties is governed by this Privacy Policy once we receive it, but the third party’s own privacy policy applies to their use of your data before it reaches us.
4. How We Use Your Information
We may use your information for the following purposes:
- To Provide and Improve Our Services
- Schedule and manage training sessions
- Personalize fitness and coaching programs
- Process payments and send receipts
- Maintain and improve our website, facilities, and offerings
- To Communicate with You
- Respond to inquiries and customer support requests
- Send appointment confirmations, reminders, and updates
- Send administrative information about your account or our policies
- Marketing & Promotions
- Send you newsletters, promotions, and special offers (where permitted by law)
- Provide you with information about new services, events, or features
You can opt out of marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us.
- Analytics & Personalization
- Analyze usage trends and site performance
- Understand what content and services are helpful to our clients
- Improve our website, services, and marketing strategies
- Security, Compliance & Protection
- Detect, prevent, and investigate fraud or security incidents
- Enforce our terms and policies
- Comply with legal obligations and respond to lawful requests
5. Legal Bases for Processing (EEA/UK Visitors)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data under one or more of the following legal bases:
- Performance of a Contract – To provide services you request (e.g., training sessions).
- Legitimate Interests – To operate and improve our business, communicate with you, and secure our services, where our interests are not overridden by your rights.
- Consent – For certain marketing, cookies, or where local law requires consent. You may withdraw your consent at any time.
- Legal Obligations – To comply with applicable laws and regulations.
6. How We Share Your Information
We do not sell your personal information in the ordinary sense of the word. We may, however, share your information in the following circumstances:
- Service Providers
We share information with trusted vendors and service providers who help us operate our business, such as:- Scheduling and booking platforms
- Payment processors
- Email and SMS providers
- Data analytics and website hosting services
- Business Transfers
If we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction, where permitted by law. - Legal & Safety Requirements
We may disclose information if we believe in good faith that it is necessary to:- Comply with applicable law or legal process
- Respond to valid requests by public authorities
- Protect the rights, property, or safety of Upfit, our clients, or others
- With Your Consent or At Your Direction
We may share your information with third parties when you ask us to or give us your consent.
7. Cookies & Analytics
We may use first-party and third-party cookies and similar technologies to:
- Understand how visitors use our website
- Measure the effectiveness of our marketing
- Improve the user experience
Where required by applicable law, we will request your consent before using non-essential cookies. You can change your cookie preferences through your browser settings or available cookie controls on our site (if implemented).
8. Data Retention
We retain personal information for as long as reasonably necessary to:
- Provide requested services
- Maintain business records
- Comply with legal, tax, or accounting obligations
- Resolve disputes and enforce our agreements
When information is no longer needed, we will delete or anonymize it, or, if that is not possible, securely store it and isolate it from further use.
9. Data Security
We use reasonable technical and organizational measures to protect your personal information, including safeguards to reduce the risk of loss, misuse, unauthorized access, disclosure, or alteration.
However, no method of transmission over the internet or method of electronic storage is 100% secure, so we cannot guarantee absolute security.
10. Your Rights & Choices
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to legal exceptions.
- Restriction: Request that we limit how we use your personal information.
- Portability: Request a copy of your information in a portable format (where applicable).
- Objection: Object to certain types of processing, such as direct marketing.
- Withdraw Consent: Where we rely on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at Team@UpFitLife.com or mail us at:
Upfit LLC
Attn: Privacy
3601 N University Ave #150
Provo, UT 84604
We may need to verify your identity before processing your request. You may also have the right to lodge a complaint with your local data protection authority.
11. Text Messaging (SMS)
If you provide your mobile number and opt in to receive text messages:
- We may send you messages related to scheduling, reminders, account updates, and promotional content (where allowed).
- You can typically opt out by replying STOP or following the instructions in the message.
- Message and data rates may apply according to your mobile plan.
12. Third-Party Links & Services
Our website or communications may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with any personal information.
13. Children’s Privacy
Our services are not directed to children under the age of 13 (or under the minimum age required in your jurisdiction), and we do not knowingly collect personal information from children.
If we learn that we have collected personal information from a child without appropriate consent, we will take steps to delete that information. If you believe a child has provided us with personal information, please contact us at Team@UpFitLife.com.
14. International Transfers
If you access our services from outside the United States, your information may be processed and stored in the United States or other countries where our service providers are located.
By using our services, you understand that your information may be transferred to and processed in countries that may have different data protection laws than your home country.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements.
When we make changes, we will update the “Last updated” date at the top of this page. Significant changes may be communicated by additional notice (such as by email or a prominent notice on our website).
Your continued use of our services after any changes become effective means that you accept the updated Policy.
16. How to Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, you can contact us at:
- Email: Team@UpFitLife.com
- Phone: 801-900-4-FIT (4348)
- Mail:
Upfit LLC
3601 N University Ave #150
Provo, UT 84604
Who we are
Suggested text: Our website address is: https://upfitlife.com.
Comments
Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
Suggested text: If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Suggested text: Visitor comments may be checked through an automated spam detection service.